brightguest text messaging

American Diabetes Association uses BrightGuest text messaging + microsites to raise 38% more per person


raised with this campaign


more raised per participant


return on investment

American Diabetes Association, Arizona/New Mexico

Needed a more effective and frictionless communication channel outside of email to connect with constituents for their largest fundraising initiative of the year to drive engagement. Needed quick turnaround without having to rely on IT.

Launched ongoing mobile engagement campaign to connect with constituents through text message and deliver personalized mobile pages easily created with BrightGuest drag and drop campaign builder. No developers or coding needed.

Within a month, they raised $95k using BrightGuest. More importantly, people who received text messages through BrightGuest raised 38% more than those who didn’t. Resulting in an 8500% ROI based on their subscription investment.

BrightGuest provides the Association a new channel to communicate with our constituents. Each participant in our BrightGuest campaigns raises an average of $100 more than those who aren’t.


Executive Director Arizona/New Mexico, American Diabetes Association

Want to see how you can increase audience engagement by 500%?

Schedule a free demo with us to learn more about how you can use personalized microsites and text messaging to drive huge results.